From the creative playground

This category contains 5 posts

Top trendspotter’s 2012 predictions

Interesting read. Extracted from today’s Sun:   Marian Salzman, of Euro RSCG Worldwide ( works out what people want in 2012. SHE is the top trendspotter who foresaw the rise of metrosexuals, terror threats and green product branding. Marian Salzman, of PR agency Euro RSCG Worldwide, works out what we want before we even … Continue reading

It’s 2012. Should My Brand Build a Social App?

Another interesting, social media-related blog post. By Michael Lazerow, CEO of Buddy Media, this time. I was sitting on a panel with my friend, Clickable CEO David Kidder, at the Business Insider Social Media Analytics conference this past November, and a conversation came up about custom social apps. Do we recommend brands use them? I … Continue reading

What all brands must do to win consumers’ digital hearts and minds

Very interesting blog post on The Wall ( Thanks to its author, Maggie Lonergan, from Fortune Cookie. According to Gartner’s latest figures issued earlier this month, Smartphone sales reached 115m units worldwide and account for 26% of all mobile phone sales.  It goes without saying that if your customers are adopting smartphones and spending increasing … Continue reading

Why Street Art Matters

Original post by Some city councils get it, others don’t. Tapping the creative talents of street artists, illustrators and graphic designers is an effective and cool way to make bland public spaces, old buildings, bridges and car parks new again, and to freshen up the concrete jungle. It is also an effective way of … Continue reading


An original article written by Tom Cleeland, Founder of The Cool Commentator. Is Manchester the UK’s new creative playground? Everyone says that Birmingham is the UK’s second city, but we all know that was an assumption made long ago, and doesn’t quite stand with as much authority in 2011. Manchester on the other hand is … Continue reading

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