'Frenglish' PR consultant. Love the creative, quirky, unusual. Anything to do with food & drink (wine, cocktails, spirits - NO VK/WKD and other rubbish allowed!!!). Will talk about anything but mostly travelling (the farther the better), sports, books & movies (oldies are the best!). Equally passionate about cultural differences & other languages. Thrive on extreme sensations and new experiences. Always a fan of challenging people and opinions.
jeromefox has written 21 posts for J-Fox News 24

Top trendspotter’s 2012 predictions

Interesting read. Extracted from today’s Sun:   Marian Salzman, of Euro RSCG Worldwide ( works out what people want in 2012. SHE is the top trendspotter who foresaw the rise of metrosexuals, terror threats and green product branding. Marian Salzman, of PR agency Euro RSCG Worldwide, works out what we want before we even … Continue reading

It’s 2012. Should My Brand Build a Social App?

Another interesting, social media-related blog post. By Michael Lazerow, CEO of Buddy Media, this time. I was sitting on a panel with my friend, Clickable CEO David Kidder, at the Business Insider Social Media Analytics conference this past November, and a conversation came up about custom social apps. Do we recommend brands use them? I … Continue reading

What all brands must do to win consumers’ digital hearts and minds

Very interesting blog post on The Wall ( Thanks to its author, Maggie Lonergan, from Fortune Cookie. According to Gartner’s latest figures issued earlier this month, Smartphone sales reached 115m units worldwide and account for 26% of all mobile phone sales.  It goes without saying that if your customers are adopting smartphones and spending increasing … Continue reading

Why Street Art Matters

Original post by Some city councils get it, others don’t. Tapping the creative talents of street artists, illustrators and graphic designers is an effective and cool way to make bland public spaces, old buildings, bridges and car parks new again, and to freshen up the concrete jungle. It is also an effective way of … Continue reading

The Tree of Life Chapel – Braga, Portugal

Original post by Predisposed as we are to loving all things that involve curving wood, natural light and minimalism, it is not surprising we fell head over heels in love with this exquisite chapel. It is made with 20 tons of unadorned wood and not a single nail or metal fitting. It is called Capela Árvore … Continue reading

For the love of wood

Original post by   Wood is both universal and unique. No other material is as deeply embedded in the history, culture and life of humans worldwide as wood, yet every single piece of wood is unique. The color tone, texture, durability, flexibility and even sound qualities of different tree species have puzzled and challenged artists, … Continue reading

Forks for olives? Really?

Original blog post by I just love olives, don’t you? I can eat them any time, well, OK, maybe not for breakfast, but just about any other time. What I find really difficult is how one serves olives without the pits rolling around on tables, or worse still clutched in your guests hands!?  So I decided I should … Continue reading

Movie review: Tinker Tailor Soldier Spy

  Movie by Tomas Alfredson Wow! It had been a long time since I last went to the cinema and thought of living the room before the end of the movie. I think we’re talking ‘Lions for Lambs’ back in 2008 or maybe ‘Twilight New Moon’ more recently. This is pretty much what came through … Continue reading

The spy who came in from the cold

Book by John Le Carre After hearing so much about this book, and in a mood for a spy week (blog post on ‘Tinker, Tailor…’ to follow), I decided to give it a go. Conclusion? I should try in the future not to build huge expectations around a book coming from an author I’m not … Continue reading

Is speculation breaking news?

Original post by Following the attrocities in Norway, the media went into speculation overdrive. Armed with very few facts but clearly fearful of silence in a time of breaking news, and keen to get something up – whether true or not – many began to flood Twitter and 24 hour rolling news channels with unconfirmed reports … Continue reading

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