F&D

DON SIMON LAUNCHES LIMITED-EDITION LEMONADE

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http://www.fdin.org.uk/2011/07/don-simon-launches-limited-edition-lemonade/


 

Don Simón has launched a new limited-edition still lemonade juice drink.

Claiming to “take the refreshing nature of this bitter-sweet tipple to a new level” the brand hopes to gain new consumers this summer by upping the number of options it provides on-shelf.

Made from pure squeezed Spanish lemons, Don Simón’s Lemonade is being launched as a traditional, fresh drink that is both familiar and associated with the Mediterranean.

Priced from £1 for a 750ml bottle, the brand believes its new offering will appeal to a wide range of budgets.

First launched in 1982 and produced by the J. García-Carrión company, Don Simón is Spain’s no.1 juice brand, equating for 59% market share.

The family business has become a leader in its field using Spanish fruits to produce pure squeezed juice – known for having all the fruit squeezed within 24 hours of being picked.

Operating from its sustainable site in Huelva, Don Simón combines the latest technology with the best raw materials to produce its quality juices.

Don Simón is available worldwide, across 32 countries and its UK stockists include Asda and Sainsbury’s.

The new Don Simon Premium Lemonade Priced will be stocked across Asda stores.

To find out more click here to visit the website.

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About jeromefox

'Frenglish' PR consultant. Love the creative, quirky, unusual. Anything to do with food & drink (wine, cocktails, spirits - NO VK/WKD and other rubbish allowed!!!). Will talk about anything but mostly travelling (the farther the better), sports, books & movies (oldies are the best!). Equally passionate about cultural differences & other languages. Thrive on extreme sensations and new experiences. Always a fan of challenging people and opinions.

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